Market
This is still a large retail category, even after years of pressure
IBISWorld says U.S. book-store industry revenue reached about $37.1 billion in 2025, showing that this is still a meaningful retail category rather than a tiny nostalgia niche. That said, a real bookstore still faces a structurally difficult environment because so much book discovery and purchasing now happens online or digitally. That is why I would not read market size alone as a reason to open a bookstore or assume the average bookstore is well positioned just because the category remains large.
The category is real. The harder question is whether your specific bookstore can win locally.
Structure
Independent bookstores have real momentum, but not easy economics
ABA says it supports more than 3,200 independent bookstores and reported 323 new brick-and-mortar, pop-up, and mobile store openings in 2024. That supports the idea that new bookstores are still opening, but it does not remove the realities of rent, labor, inventory pressure, and category-wide substitution. A new bookstore still has to survive in a harder market than the store's cultural image suggests, and many bookstore owners are effectively building community retail businesses rather than simple inventory shops.
Momentum helps. Unit economics still decide survival.
Print Demand
Print demand has stabilized better than many people assume
Publishers Weekly reported that print-book sales rose 0.3% in 2025 to 762.4 million units after a small increase in 2024 as well. That does not guarantee local bookstore success, but it does show print buying has not disappeared. The challenge is that print demand now coexists with ebooks, audiobooks, online delivery, AI-assisted discovery, and digital recommendation systems.
People still buy print books. That does not automatically make every bookstore location viable.
Community
The strongest stores usually sell more than shelves
Independent bookstores increasingly lean on events, recommendations, children's programming, subscriptions, gifts, and community identity to create reasons to visit that online retail cannot match well. That is one reason how to open a bookstore now usually means opening a community retail space, not just a room full of inventory. A bookstore that is only shelves is usually too weak today, and a bookstore without repeat local behavior is weaker still.
A bookstore that only stocks books is usually weaker than one that creates a reason to return.